Whether you are fresh out of college or you have a number of legal years under your belt, you have likely been thinking about starting your own law firm for a while. Even if you just had a few thoughts, it’s likely that it was always at the back of your mind.
And while it’s an admirable feat, it also isn’t an easy one. To help you get started on the right legal path, this article has some tips below which can help.
What’s Your Name?
The first impression that potential clients will get from you comes from the name on your business card or advertisement. With this in mind, it’s important that you use your business name to sell to new clients.
For example, as distinguished as Arthur Jones Sr, Attorney at law sounds, it doesn’t say anything about the type of legal services they provide. However, a name such as West Side Compensation Lawyers tells customers everything they need to know about whether their call to the service is going to be a fruitful one.
When choosing your name, be sure that it speaks volumes about your business and is designed to attract new clients.
It’s All About Your Location
However, in terms of a legal office, the saying term doesn’t’ refer to a high-class expensive office. Instead, it means that your service should be close to where they are needed. For example, if you plan on providing 24-hour litigation and legal services, consider establishing a business close to a bail bonds service or to a police station. These locations can often see a lot of walk-in clients in need of immediate legal representation.
Do you know what the difference between a Christmas tree which your office purchased at full price to put in your reception over the celebration period, and one which you purchased from the Groupon Coupons page for Balsam Hill? The cost of the invoice your business has to pay. When furnishing your office and setting everything up, be sure to utilize the same sort of discount service that you use during your personal life, such as Groupon.
While it’s true that we aren’t at a point where you can provide legal representation over the internet, you sure can advertise there. In fact, internet advertising is one of the best ways to attract new clients.
When designing a site, be sure that it is mobile friendly and offers service which complements your own. For example, if you provide accident compensation services, your website could include the ability to take and save photos of your collision for use at a later date. Ideas like this can really take your website to the next level and entice new clients.
There is no right and wrong when it comes to setting up your own business, there is only advice which you can decide to take or leave. While it’s important that you listen to those experienced around you, be sure that the firm represents who you are as a lawyer.